An Industrial Supplier Built Around One Idea: Packaging Shouldn't Be the Weak Link.
Founded to bring a specification-first approach to a category most buyers treat as an afterthought — here's how we got here and where we're headed.
From a Simple Frustration to a Regional Supply Network
Horse started with a straightforward observation: packaging tape and materials were being bought almost entirely on price, with little regard for whether the specification actually matched the job. The result was predictable — reopened cartons, failed seals in summer heat, and warehouses stuck reordering the wrong grade every quarter.
Since 2008, we've built our range and our supply model around fixing that gap — testing products against real handling and climate conditions, and working directly with distributors and industrial buyers across Saudi Arabia and the GCC to specify the right material the first time.
Today that means a catalog spanning BOPP tape, printed tape, masking tape, double-sided and industrial adhesive tape, and specialty load-securing solutions — backed by regional stock and a team that treats packaging as an engineering decision, not a commodity purchase.
Our mark, as it appears on every roll.
Our Mission
To supply the Saudi and GCC market with packaging tape and materials engineered to industrial standards — reliable enough for the largest logistics operation, accessible enough for the smallest workshop.
Our Vision
To be the GCC's most trusted packaging supply partner — known as much for consistency and service as for the strength of the tape itself.
What Guides How We Operate
Integrity
We quote what we can deliver and deliver what we quote — every time, every order size.
Excellence
Continuous testing and refinement of every product line against real-world handling conditions.
Partnership
We grow when our distributors and clients grow — long-term relationships over one-off sales.
Innovation
Investing in formulations and materials that keep pace with modern logistics and e-commerce demands.
Quality Is a Specification — Not a Marketing Word
Every product line is documented against measurable technical criteria — thickness, tensile strength, adhesion, and service temperature — not just described as "premium". That means buyers can compare our range against their own requirements instead of taking our word for it.
- Batch consistency checked against documented specification sheets
- Climate-appropriate adhesive formulations for GCC conditions
- Full technical support matching grade to load and application
What Makes the Supply Chain Actually Work
Regional Stock Positioning
Inventory held and rotated close to key GCC ports and industrial zones to cut lead times.
Custom Print & Branding
Logo tape, warning tape, and branded color runs produced to client specification and minimum order quantities.
Technical Support
Specification guidance for buyers matching tape grade to load weight, climate, and packing-line speed.
Flexible Order Volumes
From pallet-quantity trial orders to container-load distributor contracts.
One Catalog, Every Sector That Ships Something
The same disciplined specification approach, applied across every industry we supply.
Eight Reasons Buyers Stay With Us
Consistent Quality
Every batch is tested against strict internal benchmarks before it leaves the warehouse, so roll 1 performs exactly like roll 10,000.
Strong Adhesion
Formulated adhesive systems built to grip under real warehouse conditions — dust, heat, and heavy handling included.
Industrial Reliability
Tapes engineered for high-throughput lines and manual packing stations alike, without sacrificing tear strength.
Custom Solutions
Custom widths, core sizes, colors, and printed branding — tailored to your packing line and your brand.
Competitive Supply
Direct sourcing relationships keep pricing sharp without compromising the specification you actually need.
GCC Market Support
Regional stock positioning and Arabic/English documentation built for how business actually moves in the Gulf.
Reliable Delivery
Forecast-driven inventory and regional logistics partners keep lead times short and predictable.
Responsive Customer Service
A dedicated account contact for every distributor and enterprise client — not a ticket queue.